During a career spanning more than three decades Daniel has excelled in many roles. He got an early start as a hairdresser, beginning his studies under his uncle, the legendary Horst Rechelbacher, at the age of 13. It was his rigorous training and unmatched determination that launched his career from salon stylist to international platform artist and global educator. Daniel moved up quickly, working on multiple fashion and editorial campaigns and later becoming the Director of the original Aveda Institute in Minneapolis.
As owner and master stylist of his own award-winning Salon, it is evident that Daniel’s upbringing has had a major impact on him. He is fully dedicated to sustainability and health, and adheres to a firm ‘no harm’ philosophy. He applies his yogic practice and principles to all aspects of his life and work, from the products he uses to the way he treats each individual client.
Daniel’s clients are a diverse group that includes professionals, artists, and celebrities, and none are immune to his kind and infectious personality. Many clients rave about the one-on-one time Daniel takes to really understand and hear their needs and concerns. This personalized service is the keystone to his success and international appeal.
Zhauna Franks began her career as a hairstylist and colorist 20 years ago working in Minneapolis' top salons. In 2005 she moved to New York and opened Salon 2b with her husband Daniel.
Zhauna is an award-winning, L'oréal and Chromasilk certified colorist recognized for her exceptional creative abilities and meticulous attention to detail. She is particularly skilled at rescuing clients from color catastrophes and takes great care to preserve the integrity of the hair while creating beautiful natural results.
Zhauna possesses a unique combination of creativity and practicality developed over her 25+ year career as a dancer, choreographer and director (meaning: she has a great eye and knows how to get it done). Her unpretentious mid-western nature is able to put even the most nervous new clients at immediate ease.